5 Best ways on how mobile app can make your business successful
Mobile apps have made technology and business smarter. Smartphones have drastically changed the mode of communication which has become faster, better and accessible anywhere anytime.
Technology being accessed at your fingertips; mobile apps have made lives better and easier. Ordering food online, shopping online, payments to be made, ticket booking, news updates, name anything you have an app which can be accessed from your comfort zone. Inspite of having mobile friendly websites, mobile apps are considered to drive better traffic and revenue as the content consumed is higher in an app than browser.
A quick look into the app land stats:
- Mobile apps are expected to generate $189 billion in revenue by 2020.
- The Apple App Store has 2.2 million apps available for download.
- There are 2.8 million apps available for download in Google Play Store.
- 49% of people open an app 11+ times each day.
- 57% of all digital media usage comes from mobile apps.
- The average smartphone owner uses 30 apps each month.
- Worldwide app downloads to reach 258.2 billion.
How mobile apps can help your business to grow?
With the above statistics we can see that mobile apps have created humungous opportunities for businesses wherein entrepreneurs can leverage the mobile apps to enhance their business. So, building a mobile app requires immense groundwork and certain key areas to be focused on which include:
- Who is your target audience?
- Why do you want a mobile app for a business?
- What is the uniqueness in the app or what different are you offering over the competitors?
Here are the best ways mobile apps help grow your business: (5 best ways)
Increase your lead generation
Modern Customers prefer an app over a website as it is easier to browse through the products, has better information, easier to place orders which ultimately boosts the retail orders. This will enhance the growth of the business in terms of revenue as well as profits. Also, the payment options are safe, secure and easy as a customer can save his payment details and the next time the process becomes just a few clicks away.
Boost customer experience
A business having an app needs to understand the customer preferences
and build the features accordingly. Responding to your customer queries and having user friendly features is when your customers get converted which ultimately leads to enhanced customer experience.
If the business app is built in a way which serves the purpose and satisfies the customer needs, your brand will be recognized at the top of customer choices. Though your business has good online presence, to increase the potential of your brand build an app to reach out to masses.
Offers and launches is another way to grow your business with mobile apps. You can create offers based on customers searches, upcoming festivals, cashback offers, discount coupons and more. Intimating your regular customers through messages, mails or app updates about offers or new launches will get them prepared for the purchases. Customers happy with their purchasing experience will share the feedback with friends and family which in turn helps in the success of the business.
Easily accessible content
As we all know that content is king in the internet space, mobile apps with content which can be easy to understand and accessible will have greater value. Even if there are no sales in an app but is only a learning or information portal content should be genuine and easier to access.
These are just a few apart from various other benefits which mobile apps offer a business. It is not only the big business conglomerate, but also small organizations or startups that can benefit from mobile apps.
Learn how AgilizTech helps in building mobile application irrespective of your business niche to help in the growth strategy. You need a mobile app, but if the cost and resources are hindering in building one then we are here to help you out.