Tag: Customer Experience

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Enhancing Customer Support with Email Sentiment Analysis in Creatio using OpenAI

In today’s competitive business landscape, providing exceptional customer support is crucial for maintaining customer satisfaction and loyalty. However, managing a large volume of customer support emails efficiently and effectively can be challenging. This is where Email Sentiment Analysis comes into play, offering insights into customer sentiment to improve the overall support experience.

Sentiment analysis is the process of detecting the emotional tone or attitude of a text, such as positive, negative, or mixed. By using sentiment analysis on email content, one can gain insights into the feelings and opinions of the email senders or recipients, and use them for various purposes, such as customer feedback, customer service, etc

In this blog post, we’ll explain how OpenAI’s powerful tools are used to analyze email sentiments in Creatio, helping improve customer support strategies.

Problem Statement:

Inefficient customer support management due to overwhelming email volume, resulting in delayed responses to critical issues, inconsistent customer satisfaction, and a lack of systematic measurement of customer sentiment.

Solution:

Implement Email Sentiment Analysis in Creatio to automate the analysis of customer support emails, prioritize them based on sentiment scores, and gain valuable insights into customer sentiments and preferences using OpenAI.

Business Use Case:

A medium-sized e-commerce company receives hundreds of customer support emails daily but struggles to efficiently manage them. By implementing Email Sentiment Analysis in Creatio, the company can automate the analysis of email sentiments, prioritize urgent issues, and improve overall customer satisfaction and loyalty.

OpenAI Email Sentiment Analyzer for Creatio: Add-on setup

Visit the Creatio Marketplace to download/install the add-on package “OpenAI Email Sentiment Analyzer for Creatio“.

Features:

Workflow Diagram

  • Automated sentiment analysis of customer support emails: Utilizes OpenAI to automatically analyze the sentiment of incoming emails, saving time and effort for support agents.
  • Provides insights into customer sentiments and preferences: Helps businesses understand how customers feel about their products or services, allowing them to tailor their offerings to better meet customer needs.
  • Improves response time to critical issues: Prioritizes emails based on sentiment scores, ensuring that urgent customer issues are addressed promptly and efficiently.
  • Enhances overall customer satisfaction and loyalty: By responding quickly to negative sentiment emails and resolving customer issues effectively, businesses can improve customer satisfaction and foster loyalty among their customer base.

Analyzing emails received by the organization

 

Sentiment of the individual

 

Sentiment analysis of the case

Privilege of OpenAI Email Sentiment Analyzer for Creatio download:

This add-on enables businesses to seamlessly integrate sentiment analysis into their CRM system, enhancing their customer support capabilities and improving overall customer satisfaction.

AgilizTech, a trusted partner for Creatio does customization for them. To know more on how we do customization for a business as per their requirements visit our AgilizTech – Creatio blog.

Reimagining customer experience in retail

Re-imagining Customer Experience in Retail

The recently concluded World Retail Congress saw the who’s who of the tech and retail worlds gathering at Dubai, to discuss the changing retail landscape. This year’s theme was reflective of the current mood of the market – Re-imagining the customer experience in retail.

The modern customer has multiple options to choose from and if they don’t like the experience, they don’t mind shifting elsewhere, even if it means paying more. The days of deep discounting are done, and the era of experience has taken over.  In fact, it is predicted that customer experience will overtake price and product as a differentiator by 2020.

Now who really is this modern-day customer?

This segment consists of the Gen Y and Gen Z (those born after 1995) who do an online analysis and peer-group discussion even before entering the retail outlet. These mobile-savvy, social media enthusiasts expect stores to present ‘one voice’ across communication channels – outlets, web stores, Facebook, Twitter, etc.

By 2020, Gen Z will be the largest group of customers worldwide, making up 40% of the US, Europe and BRIC countries, as per Fitch. Gen Z will be big on using technology to achieve their shopping goals, goals that are both tangible (product) and intangible (experience).

We can safely conclude that the modern customer poses an interesting challenge to retailers. And the battle cry to tackle this is – #GoPhygital.

Imagine a world of:

  • Ordering groceries online during lunch from work and picking up the order from a convenient location, while driving home?
  • Or entering a mall, and having all the promo offers information come right into your phone via proximity engagement technology?
  • Or in-store shopping assistance via endless aisle? Order today, get it delivered at home/place of convenience when product is back in stock.

The possibilities are endless. And retailers are transcending channels, riding on the technological capabilities.

Who are the customer experience trendsetters in retail?

Amazon has conceived the futuristic Amazon Go store, where checkout has been eliminated. It’s just walk in, grab stuff and walk out! Watch this.

Source: Amazon

Now’s that some amazing customer experience made possible by digital technology!

Another biggie that is literally turning heads is Alibaba’s ‘pay with a nod‘. Alibaba is building the VR Pay technology for people who use virtual reality devices to shop on virtual reality shopping malls.

Going by these developments, it seems for sure that retail will be encountering marked transformations in days to come.


Reimagine and actualize exceptional customer experience in retail, with AgilizTech’s innovative digital solutions.